BEACH HAUS

Packaging Design

Social Media

Beach Haus Brewery, a vibrant brewery located in Belmar, NJ along the Jersey Shore. I serve as the primary in-house designer, collaborating closely with the head brewer and marketing team to develop cohesive, story-driven beer labels and supporting brand assets.

Each label is designed to capture the essence of the brew, drawing inspiration from its flavor profile, ingredients, and the narrative behind the beer. My process balances creativity with functionality—ensuring each design stands out on shelf while remaining compliant, legible, and consistent with the Beach Haus brand system. The result is a diverse label lineup that feels unified yet distinct across styles and releases.

Beach Haus Packaging Design - A variety of mixed label designs

Beach Haus Packaging Design - Turbid Tides - Packaging Design & Advertisement

Beyond packaging, I contribute to advertising and social media content, helping extend each beer’s visual identity across promotional touchpoints. This role allows me to blend illustration, typography, and layout design with real-world production needs, while working cross-functionally to bring each release from concept to market.