Philly Greens is a Philadelphia-based premium hemp and alternative medicine brand rooted in local culture. I led the full brand identity from concept to execution, designing the logo, color palette, typography, and extending the system across packaging, print, apparel, advertising, and marketing assets.

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The visual direction was inspired by Philadelphia’s iconic corner stores—spaces that feel welcoming, familiar, and convenient. I translated that concept into a retro-inspired logo system that balances nostalgia with modern polish, incorporating the Pennsylvania state mark to reinforce local authenticity and trust. A carefully considered color palette and type system helped position the brand as premium without feeling inaccessible or overly clinical.

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The final identity delivers a cohesive, scalable brand system that reflects Philly Greens’ neighborhood roots while supporting growth across retail and marketing touchpoints.