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BENEATH
I designed and developed a website for BENEATH, a New Jersey based creative collective focused on event production, entertainment, and marketing. The goal of the site was to create a central homebase for music lovers and collaborators — a place to discover upcoming events, engage with the collective, and easily connect with the brand.
From visual direction to site architecture, I ensured the design felt energetic yet organized, reflecting Beneath’s dynamic personality while remaining easy to navigate. The final result is a scalable digital platform that supports event promotion, strengthens community engagement, and streamlines communication between the collective and its audience.
-74.0686° W
Est. 2023
NJ's Home for Underground electronic music & culture
40.7369° N
What Lies
Major revenue + media statistics
$400k+
Client Rev.
180+
Djs Booked
3.5k+
yTD tix sold
20+
# of Venues Worked
5k+
followers
900%
Yoy Social Growth
1.7m+
Total Impressions
50k+
Total Interactions
The website was structured to prioritize community growth and usability, featuring a clean, intuitive layout that highlights upcoming events while encouraging visitors to explore Beneath’s creative ecosystem. A key focus of the project was building a seamless calendar and booking experience, allowing users to stay up to date on events and reach out directly to reserve time at Studio B, the collective’s creative studio space.
